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国潮新风尚活动策划 | 名创优品X故宫宫廷文化
名创优品X故宫宫廷文化新品发布会 ·国潮新风尚
活动时间：2019.07.03
Conference Manager Beijing Art Venue Booking
2019年7月3日，一场名为“御用美学，温故致新”Miniso新品发布会在东苑戏楼成功举办，东苑戏楼是一座庭院与传统戏楼完美结合的建筑，室内布置古色古香，艺术氛围浓厚。这是一个诗意的发布会，Miniso以“生、色、香”为点切入故宫宫廷文化，通过现与古的结合，新品大量融入了故宫文化，打造一场沉浸式视觉盛宴。
On July 3, 2019, a new product launch conference named “Miniature Aesthetics, Revitalizing the Old” was successfully held in Dongyuan Theater. Dongyuan Theater is a building with a perfect combination of courtyard and traditional theater. The interior layout is antique , Strong artistic atmosphere. This is a poetic conference. Miniso cuts into the palace palace culture with the points of "life, color, and fragrance". Through the combination of the present and the ancient, new products are integrated into the palace culture to create an immersive visual feast.
内场
内场模特走秀
周边
外场
图片来源于谱时及品牌公开信息
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